The platform is rolling out a fresh option that enables them to cut down on the amount of artificial intelligence-produced content appearing in their streams. This move comes as the platform disclosed that it currently hosts in excess of 1 bn AI videos.
Pilot Phase and Launch
The new functionality is in a pilot phase over the following weeks before a full-scale release. This shift comes amid a rise in AI-generated material, spurred by emerging video-generation tools.
AI Proliferation Online
It has been noted that almost one in 10 of the quickest rising content creators on another major platform primarily display AI-generated videos. A considerable share of this output is classified as “AI slop”, a phrase for poor-quality, bulk-generated content that is frequently nonsensical or dreamlike.
Our research shows that a lot of users enjoy content created using AI tools, from AI artwork to educational videos, and we want to provide users the ability to see more or less of that, based on their own choices,” said a platform representative.
Volume and Proportions
TikTok announced that there are presently 1.3bn videos on its service identified as AI-generated. In total, more than 100 mn media items are added to the service every day, making clips made by AI a minor percentage of its overall inventory.
Customizing Your Feed
Users will be able to reduce or increase the level of AI-generated videos they view by using the topic control setting in the platform and selecting the AI content topic. Other topics that are already be controlled under the setting include current affairs, style, cosmetics, and dance.
AI Disclosure Rules
Its rules oblige content makers to label convincing artificially created content, and it forbids harmful AI impersonations of celebrities or crisis events. Any authentic-looking artificial content that is not labeled can be deleted under its community policies.
Additionally, the app will from now on attach an AI-generated tag to content created with its proprietary AI systems, or identified by an industry-wide initiative for recognizing artificial media. This step is intended to stop users from attempting to circumvent the disclosure requirement.
Educational Initiatives
TikTok is furthermore introducing a $2m educational fund for experts and groups to develop informative material about ethical AI use. This program will support educational bodies specializing in training computer science.
Platform Protection
The platform has defended its moderation strategy, amid debate over plans to lay off a large number of safety staff in the United Kingdom. The company is set to eliminate hundreds of positions in its user protection division in the UK capital, with worker representatives and internet security professionals raising concerns that people are being substituted by machine-led review.
A trust and safety lead explained that human moderation would still have a role, but automated tools can safeguard staff by eliminating the most graphic content ahead of it has to be seen by people. TikTok stated a notable drop in disturbing and violent content seen by content reviewers over the past year due to the use of its machine learning processes.
“We think that it’s essential to combine humans and technology to maintain a secure environment,” she said. “We’ll have staff as integral to the approach, but we additionally believe it’s extremely critical to limit contact with dangerous material as rapidly, which is why a significant AI assistance is really helping us process content quickly.”
